L' Oreal Professionnel

L’Oréal Professionnel was born in Paris in 1909 and is the leading professional brand in the world, constantly developing innovative products, techniques and services for hairdressers & consumers.

Directly connected to the art of hairdressing and fashion, L'Oréal Professionnel has a strong presence in the biggest fashion shows in Paris, New York, London and Milan, while collaborating and co-creating with some of the most talented hair artists in the world, always having as inspiration this "je ne sais quoi" that characterizes to this day the French philosophy and aesthetics.

Technical products, such as hair dye, are designed exclusively for professionals. L’Oréal's Professional Products Division does not recommend that hairdressers sell technical products for professional use to consumers. This information is highlighted by our marketing and training team and is also listed on our products. For the safe use of professional products it is necessary the expertise of a hairdresser to achieve the desired result.